I'm a designer and creative director from London, focused on making brands stronger.
My work spans everything from individual assets and communications to the development of structured design systems, helping brands build the tools they need to scale.
Over 20 years working across finance, sport, technology, automotive, FMCG and healthcare has taught me one thing: brands that want to be remembered can't afford to stand still.
Experience
As Design Director at VML London, I led design teams across the agency’s clients and led design on major new-business wins, including UK Government THINK! road safety, Batiste, Perrigo and Generali. We launched Wendy’s in the UK and worked with some of the world’s best-known brands, repositioning Alpro for Danone, developing Schweppes for Coca-Cola, Tanqueray and Baileys for Diageo, and brand and communications work for Bayer Global, and Lombard Odier’s Rethink Everything.
Visit VML
At Havas London, I was part of an exceptional period of new-business growth, with Havas winning more new accounts than any other UK creative shop in 2017. I led design across successful pitches beginning with Huawei and Carling Black Label’s repositioning, alongside Rolls-Royce, Novartis and Starbucks Rewards, while working across major international brands for Reckitt Benckiser such as Vanish and Optrex Carl F. Bucherer and Rolls-Royce.
Visit Havas
Awards & recognition
Nike — Torres 9, typography
Campaign Big Awards Gold · D&AD Wood Pencil
View on D&AD
Stamma — It’s How We Talk, poster design
D&AD Graphite Pencil · Creative Circle Gold & Bronze
View on D&AD
I'm a designer and creative director from London, focused on making brands stronger.
My work spans everything from individual assets and communications to the development of structured design systems, helping brands build the tools they need to scale.
Over 20 years working across finance, sport, technology, automotive, FMCG and healthcare has taught me one thing: brands that want to be remembered can't afford to stand still.
Experience
As Design Director at VML London, I led design teams across the agency’s clients and led design on major new-business wins, including UK Government THINK! road safety, Batiste, Perrigo and Generali. We launched Wendy’s in the UK and worked with some of the world’s best-known brands, repositioning Alpro for Danone, developing Schweppes for Coca-Cola, Tanqueray and Baileys for Diageo, and brand and communications work for Bayer Global, and Lombard Odier’s Rethink Everything.
Visit VML
At Havas London, I was part of an exceptional period of new-business growth, with Havas winning more new accounts than any other UK creative shop in 2017. I led design across successful pitches beginning with Huawei and Carling, alongside Novartis and Starbucks Rewards, while working across major international brands including Carl F. Bucherer and Rolls-Royce, and Reckitt Benckiser such as Vanish and Optrex.
Visit Havas
Awards & recognition
Nike — Torres 9, typography
Campaign Big Awards Gold · D&AD Wood Pencil
View on D&AD
Stamma — It’s How We Talk, poster design
D&AD Graphite Pencil · Creative Circle Gold & Bronze
View on D&AD